Real performance, per cluster, week over week.
Most content tools stop at publish. WriteGarden measures what shipped — clicks, impressions, average position, and top-ranking pages from Google Search Console, alongside AI-visibility share-of-voice across the four engines we track. Two surfaces, one dashboard, weekly cadence.
Native read-only GSC integration · weekly clicks / impressions / position · cluster-level attribution · combined SEO + AEO view
Why measurement is split today (and why that's bad).
Most marketing teams measure traffic in one tool, AI visibility in another, and content performance in a third. The numbers never reconcile, the weekly review takes a day, and decisions get made on the loudest dashboard rather than the most useful one. WriteGarden measures both surfaces against the same cluster, so when an article moves you can see it moved everywhere that matters.
Google Search Console — native and read-only.
Connect GSC with OAuth (read-only scope). From that point on, WriteGarden tracks per-cluster:
Clicks
Per cluster, per article, per week — the actual traffic the content brought.
Impressions
How often pages showed up in search results — the demand signal upstream of clicks.
Average position
Per cluster and per article, with the historical trend.
Top SERP pages
Which of your articles is actually ranking, and which is the runner-up — useful when you want to consolidate or promote.
Week-over-week trends
Up, flat, or down — at a glance, per cluster, with the right comparison window.
Cluster-level attribution.
Article-level metrics are useful; cluster-level metrics are decision-making. A pillar plus 8 supporting articles is one topical bet — and the right unit to measure. WriteGarden rolls up clicks, impressions, position, and AI-visibility per cluster, so you can see which bets are paying off and which need supporting depth.
SEO + AEO in one view.
Beside the GSC numbers, the same cluster shows AI-visibility share-of-voice across ChatGPT, Perplexity, Gemini, and Copilot. When a cluster gains 30 positions in Google AND 12 share-of-voice points in ChatGPT, that's the signal it's working. When it gains in one and drops in the other, that's a different signal — and one worth catching early.
Week-over-week, not real-time.
Real-time analytics encourages reactive optimisation. Weekly cadence encourages strategic adjustments. WriteGarden's measurement runs on a Monday-morning rhythm so the operating week starts with one report, not seven dashboards.