Field notes from the AI search shift.
Playbooks, guides, and worked examples on AEO, cluster planning, brand voice, and the operational side of AI-native content. We publish what we learn while the category is still being written.
First guides launching with the blog re-platform. Subscribe to the newsletter to know when each one drops.
Four tracks, in order of impact.
Each track will land as 3–5 long-form guides plus a templated checklist or worksheet. Until then, the blog covers tactical pieces.
AEO 101
What Answer Engine Optimization is, why it matters, and the disciplines it borrows from (and breaks from) traditional SEO. Includes the 20-point AEO audit explained one point at a time.
Cluster planning
How to map topical clusters that compound: pillar selection, supporting topic intent classification, internal linking architecture, when to refresh vs replant. Includes a downloadable cluster-planning worksheet.
Brand voice as input
Treating brand voice as a structured profile rather than a prompt — vocabulary, tone calibration, value-prop reinforcement, audience modeling. With templates for each profile component.
AI search measurement
Reading the Harvest Index. Reconciling AEO signals with traditional GSC data. When AI visibility moves but rankings don't (and what to do). The roadmap to GA4 + revenue attribution per cluster.
Each guide lands in inbox before it hits the site.
Subscribers get each guide two weeks early plus the work-in-progress notes that don't always make the published version. No drip campaigns; no marketing automation tax.
Read the guides; ship with the product.
The fastest way to internalise the AEO playbook is to plant a cluster, watch the Harvest Index move, and read the dispatch the following Monday. The trial is €1; the guides are free.